{"product_id":"pro-plan-live-clear-indoor-adult-hairball-control-dry-cat-food","title":"Pro Plan Live Clear Indoor Adult Hairball Control Dry Cat Food","description":"PRO PLAN LIVECLEAR Adult Indoor Hairball Control Chicken Formula has great-tasting, outstanding nutrition in an everyday food with the power to reduce allergens in cat hair and dander by an average of 47% starting in the third week of daily feeding.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow does PRO PLAN LIVECLEAR work?\u003c\/strong\u003e\u003cbr\u003eAll cats produce a common allergen - Fel d 1 in their saliva. When cats groom, Fel d 1 gets on the hair and skin through the saliva, and eventually into the environment. The key ingredient in PRO PLAN LIVECLEAR is a specific protein sourced from eggs. When cats eat PRO PLAN LIVECLEAR, the protein binds to the Fel d 1 and safely neutralises it in the cat's mouth. By reducing active Fel d 1 in the cat’s saliva, it reduces the allergen that is transferred to the cat’s hair and dander when they groom, ultimately helping to reduce allergens in the environment.","brand":"Pro Plan","offers":[{"title":"3kg","offer_id":42766769782846,"sku":"100000052967","price":98.0,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/petpost-au-stage.myshopify.com\/products\/pro-plan-live-clear-indoor-adult-hairball-control-dry-cat-food","provider":"PetPost AU Stage","version":"1.0","type":"link"}